My mission is to help brands transition into the Circular Economy by working with teams and individuals to develop responsible strategies. I have experience in sustainable fashion, clean beauty, luxury spirits, and adventure travel, I also love diving into new challenges.

I use Circular Design Principles to set the frame for how I approach business model innovation, responsible product development, environmental storytelling, and social impact marketing. It’s a process that requires deep collaboration, with the best outcomes emerging from diverse voices and perspectives.